Full-Service Vacation Rental Management in San Diego
San Diego rents year-round — beaches, conventions, and winter sun — but since 2023 it also runs one of California's most structured short-term rental permit systems. Marbella Lane manages the full operation for San Diego owners: pricing, guests, housekeeping, maintenance, reviews, and monthly payouts. And because a whole-home license here is a capped, non-transferable asset, we manage to protect it as carefully as we manage to grow it.
Request a free rental income projection- 200+ properties under management
- ~$12M in annual bookings
- 50+ booking platforms
- 30+ team members
- AirDNA Top 1% manager
- Airbnb Superhost
- Vrbo Premier Host
- Top-tier PriceLabs partner
Why owners switch to Marbella Lane
Daily dynamic pricing. Your rates are reviewed and adjusted every day against your comp set, events, and seasonality — never set once and left behind.
In-house guest communication, 24/7. Our own team handles every inquiry, booking, and mid-stay issue, around the clock.
Housekeeping with photo-verified inspections. Every turnover is coordinated by us and verified with photos before the next guest arrives.
24/7 maintenance triage. Issues are assessed the moment they're reported, with local vendors dispatched when needed.
Review management. We respond to reviews and track the subcategory scores guests actually filter by.
Monthly owner statements + direct-deposit payouts. Clear reporting, on time, every month.
Ranking optimization. Our Exclusive Partners include Cindy Lin, Airbnb's former User Growth Engineering Manager (7 years), and Tao Tao, the former Technical Lead of Airbnb's Search Platform, who led its search and ranking architecture. We put that experience to work with data-driven listing optimization — titles, photos, pricing signals, and review performance — aimed at first- and second-page placement.
Your STRO license is a capped asset. We manage it like one.
No license, no listing. Since May 1, 2023, any San Diego rental shorter than one month requires a Short Term Residential Occupancy (STRO) license from the City Treasurer, in one of four tiers. Tier 1 covers part-time rentals of 20 days a year or less, and Tier 2 covers home sharing while you live on site. Whole-home rentals for more than 20 days a year, where you do not live on site, are Tier 3 — and Tier 3 is capped at 1% of the city's housing units outside Mission Beach. Mission Beach whole-home rentals are Tier 4, capped at 30% of Mission Beach dwelling units — a tier that is fully allocated, with its waitlist closed.
One host, one license, one unit — and it does not transfer. Each host may hold a single STRO license for a single dwelling unit. The license is not transferable: it does not move to a buyer, and it does not move to your management company. Your license number must appear on your listings, and alongside the license you need a Transient Occupancy Tax certificate and a Rental Unit Business Tax account, both kept current.
What that means for management. A Tier 3 license you cannot replace should change how your property is run. Violations of the city's Good Neighbor rules — noise, occupancy, parking, trash — put the license itself at risk, and the city requires a local contact who responds to complaints within one hour. Our operation is built for exactly that: 24/7 in-house guest communication, house rules enforced before and during every stay, a local contact who actually answers, and a compliance file — license display, tax accounts, renewal dates — kept current as part of standard management. We also verify which tier your property falls into during onboarding, and in Mission Beach we will tell you plainly if the Tier 4 position makes short-term rental impossible before you spend anything on setup.
FAQ
Ready to see what your San Diego home can earn?
Request a free rental income projection and a listing ranking check through the contact form on this page. We will review your property, its STRO tier and license position, and your current listing — and show you the numbers before you decide anything.